USECS

CERTIFICATE IN ARTIFICIAL INTELLIGENCE

An Effective Approach to Modern AI

The Certificate in Artificial Intelligence – An effective approach to Modern AI is a forward-looking professional certification designed to introduce learners to the real, practical, and strategic use of Artificial Intelligence in today’s world.

At the heart of this certificate lies the course “The Twin Engine”, a structured learning model based on two powerful and complementary AI approaches:

The Twin Engines is a future-ready course designed to equip students, entrepreneurs, marketers, and business leaders with the practical power of Agentic AI and Generative AI.

This course explains how:

• Agentic AI acts, decides, automates, and executes business goals
• Generative AI creates, personalizes, communicates, and influences markets Together, these two engines drive:
• Sales growth
• Marketing automation
• Customer engagement
• Smart decision-making
• Scalable business systems

Students will learn how modern businesses use AI not just as a tool but as a growth partner.

WHO THIS COURSE IS FOR

• Business owners & entrepreneurs
• Marketing & sales professionals
• Digital marketers
• Startup founders
• AI & tech learners
• University & diploma students

CORE LEARNING OUTCOMES

By the end of this course, students will be able to:

• Design AI-driven sales and marketing systems
• Use Agentic AI for automation, lead handling, and workflows
• Use Generative AI for content, ads, branding, and customer communication
• Combine both approaches to dominate competitive markets

Course Duration

6 months total

• First 4 months: Theory-focused (1.5 hours per class)
• Next 2 months: Practical application (1.5 hours per class)

Class Timing Slots (Daily):

• 8:30 AM – 10:00 AM
• 10:00 AM – 11:30 AM
• 11:30 AM – 1:00 PM

(1:00 PM – 2:00 PM Break)

• 2:00 PM – 3:30 PM
• 3:30 PM – 5:00 PM
• 5:00 PM – 6:30 PM
• 6:30 PM – 8:00 PM

Program Structure:

• Months 1 to 4 (Theory):

Each class slot will cover theoretical concepts, AI fundamentals, and business applications. Students can choose any of the seven daily slots that fit their schedule.

• Months 5 to 6 (Practical):

Transition into practical sessions, where students apply what they’ve learned in real-world scenarios, projects, and AI-driven marketing simulations.